SymphonyIRI builds its market position in convenience stores through recent retailer agreements, such as BP and Murphy Oil, which will provide data to more than 19,000 sample stores by the end of 2012.
SymphonyIRI AllScan Convenience Store Tracking Service already serves more than 16,000 sample stores as of 2012. The addition of the latest convenience retailers would fortify an already strong foundation to provide more than 100 different retail views across the U.S.
“The convenience channel is massive and diverse, consisting of more than 148,000 venues,” said Kevin O’Malley, senior vice president of SymphonyIRI. “By further improving our industry leading AllScan service using the largest sample set in the market, SymphonyIRI provides the most accurate data available to our clients for measuring this challenging retail segment.”
AllScan is the only 100%, scan-based convenience tracking service, providing highly differentiated features, which include weekly data granularity, visibility in sales for all items selling in convenience and UPC-level pricing.