Heineken USA Celebrates With ‘Beers Of Mexico’

Heineken USA offers c-store retailers with its limited edition “Beers of Mexico” pack for the summer season.

Heineken USA starts its summer celebrations as it releases its “Beers of Mexico” variety pack.

“Beers of Mexico” 12 and 24 packs contain equal quantities of Dos Equis Lager, Dos Equis Ambar, Tecate and Sol. The limited edition packs give adult consumers the opportunity to try all four of Heineken USA’s Mexican beers in a convenient collection, and retailers can increase their beer sales throughout the summer.

Ryan Thompson, brand manager for Dos Equis and Sol, said the variety pack in 24-bottle format was successful last summer. He said this year, the company wanted to add a 12 pack format to allow for more distribution across all retail channels.

“Summer is a huge selling season for Mexican beers,” Thompson said. “The “Beers of Mexico” sampler provides retailers with the perfect pack to promote to their customers as their outdoor celebration solution.”

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