Casey’s Prospers With Pizza Program

Pizza sales are up at Casey’s thanks to the expansion of its pizza delivery service.

Casey’s General Stores Inc. noted a 16.8% jump in same-store sales for its prepared food and fountain line when it reported its earnings results earlier this week.

The expansion of the Casey’s pizza delivery program played a big factor in the increase, PizzaMarketPlace.com reported. Casey’s sells a line of specialty pizzas, including garden, taco, bacon cheeseburger, supreme and meat galore. Casey’s upped the number of locations offering pizza delivery this year by 50 stores for a total of 75. The delivery program began as a trial in just one Casey’s store in 2010 and expanded to 26 stores by late 2011.

Remodels and an increase in 24-hour stores also contributed to the sales life.

“The same-store sales lift in the quarter was impressive considering it was compared to an 11.8% increase last year,” CEO and President Robert Myers said.

Pizza “is our flagship product and has been for quite some time,” Brian Johnson, Casey’s vice president of finance told Convenience Store Decisions earlier this year. Only about 100 stores do not sell pizza. Slices are $1.99 while a large cheese with a single topping is $11.99. Large specialty pizzas, like taco, bacon cheeseburger and buffalo chicken, are $15.99.

Casey’s fiscal 2013 goal is to increase same-store prepared food and fountain sales by 11%.

 

 

 

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