Gilbarco Veeder-Root Personalizes Loyalty

Gilbarco Veeder-Root partners with Kickback Points to give its customers stronger loyalty programs.

Gilbarco Veeder-Root certified its Kickback Points with its generic loyalty interface for the Applause Media System. 

This is the first time an embedded digital forecourt media solution that personalizes advertising and promotions has been available to convenience store retailers. Kickback Points’ implementation allows mutual customers to take advantage of this new technology to build loyalty and boost sales.

“Kickback Rewards is an industry leader, and we are pleased that they are the first certified Applause loyalty partner,” said Chris Whitley, vice president of marketing for North America at Gilbarco Veeder-Root. “Whether their customers control their own forecourt media content with the Applause Media System or enjoy turnkey content management with Applause TV with Outcast, they will be able to take advantage of this powerful integration and stand out from the competition.”

Pat Lewis, CEO of Kickback Points, said his company is excited to partner with Gilbarco Veeder-Root. He said the combined solution will provide better consumer loyalty, while also enhancing forecourt marketing efforts.

The POS-independent solution will allow retailers to combine mobile couponing and social media promotions directly from the pump. Gilbarco Veeder-Root plans to continue working on certifying other top loyalty providers with Applause Media System and Applause  TV with Outcast.

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