LÄRABAR über is now available from General Mills Convenience. The sweet and salty LÄRABAR über is filled with fruits, nuts and spices. The 1.42 ounce bar comes in an Apple Turnover or Roasted Nut Roll flavor for a suggested retail price of $2.05. The new energy bar category is growing in convenience stores. Recent reports show that it is up 14% compared to last year, which makes it a smart choice to stock this new product. General Mills wants retailers to promote nutrition bars to their customers.
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