Landmark Selects Gilbarco’s Applause TV with Outcast

Exclusive forecourt media solution for up to 300 Houston area sites.

Houston based Landmark Industries, operator of Timewise convenience stores, has selected Gilbarco Veeder-Root’s Applause TV with Outcast as the exclusive digital forecourt media solution for 300 company operated and dealer sites.

Gilbarco and Outcast Media were first to market with the award-winning Applause TV, and the addition of Landmark’s sites will increase the Applause TV network in Texas by 300%, reaching more than 5 million viewers in that state alone.

Applause TV allows fuel retailers to entertain and inform their customers with engaging programming from Outcast including news, sports, weather and entertainment from Fox News Channel, NFL Network, CBS and Entertainment Tonight. The media platform delivers national, regional and site-specific advertisements, on-site and c-store promotions and on-demand couponing capabilities to drive fueling traffic inside the store for higher margin purchases.

“We’re excited to lead the market with Applause TV,” said Steve Dujka, with Landmark Industries. “Loyalty is critical in today’s competitive marketplace, and Applause TV gives us the edge by creating an engaging, entertaining fueling experience for our customers. We’re able to take advantage of great content, and Gilbarco and Outcast Media make it easy by creating our store promotions for us, resulting in increased customer loyalty.”

The quality of Gilbarco’s state-of-the-art, in-dispenser media solution together with Outcast’s best in class programming and creative services has proven to be a winning combination to enhance the fueling experience for their customers and increase fuel and c-store sales for their retailers.

“We’ve seen a substantial increase in the adoption of Applause TV,” said Chris Whitley, Vice President of Marketing at Gilbarco Veeder-Root. “Industry leaders like Landmark are standardizing on Applause TV to provide a premium fueling experience to their customers, and to prepare for upcoming advances in dispenser technology like mobile payment. The forecourt media space has evolved dramatically; both retailers and advertisers are seeing the potential of reaching a captive audience, steps away from the point of purchase.”

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