The winning site launched in 2011 to market Kellogg brands to the c-store industry.
Miron Communications won the best food industry Web site award from the Web Marketing Association on behalf of agency client, Kellogg Company, during the Association’s 10th annual Internet Advertising Competition Awards.
The winning Web site, KelloggsConvenience.com, was launched in 2011 to support marketing of Kellogg brands in the highly competitive convenience store industry.
In addition to featuring profitable products and innovative promotions programs, the site offers value added tools and content including profit calculators, consumer insights, a competitor locator, marketing tips, and related support for convenience store owners and operators who register for Kellogg’s Grow My Store.
“We are honored to accept this award and we value our partnership with the Kellogg Co. and the freedom they give us to create digital communications that are recognized as best in class by our peers,” said Gerard Miron, agency CEO.