Target Expands Fresh Food Selection

Remodels more than 100 stores.

Later this month, Target Corp. plans to complete remodels at more than 100 general merchandise Target stores. Beginning March 25, these stores will offer a full selection of affordable and quality fresh foods to guests across the country.

The stores will be the first of three cycles of remodels for Target this year. Stores scheduled for the March remodel cycle span markets across the country, from Spokane, Wa. to Oshkosh, Wis. and Chattanooga, Tenn. To view a complete map of Target store locations receiving the expanded grocery layout in March 2012, visit Freshfood.target.com.

At remodeled Target stores, approximately 10,000 square feet will be dedicated to a vast array of fresh food choices, including a curated assortment of fresh produce, fresh packaged meat and pre-packaged baked goods, in addition to dry and frozen offerings.

Nearly 900 Target stores currently offer the expanded food layout and guest feedback has been overwhelmingly positive. In 2012, we expect to remodel an additional 230 general merchandise Target stores to incorporate the expanded fresh food layout.

“Bringing fresh food to Target means our guests only have to make one stop to stock up on all of their essentials,” said Annette Miller, senior vice president of grocery, Target. “This year, even more of our guests will experience the added convenience of one-stop shopping as we remodel hundreds of additional Target stores and bring our fresh food layout to markets across the country.”

Target’s stores with an expanded assortment of food offer a selection of national food brands, as well as award-winning Target owned brands, including Archer Farms premium foods, Market Pantry value staples and meal options and Sutton & Dodge premium quality USDA Choice beef.

Beyond the grocery aisles, most of Target’s new and remodeled general merchandise stores also feature updates in other areas to further enhance the shopping experience for guests. In the beauty aisles, guests will experience a more visual environment, making it easier to browse a mix of everyday essentials and exclusive brands. The home department offers easier navigation with wider aisles and lower product displays. The shoe department is now more comfortable with additional seating and mirrors, and the baby department is easier to shop with broader visibility between baby gear, supplies and apparel.

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