Local Store Marketing: Sports Sponsorships

Local Store Marketing: Sports Sponsorships

By: John Matthews, founder and president of Gray Cat Enterprises Inc. Sports sponsorships are terrific ways to build your brand through local store marketing, because they are so flexible in nature.  Creating and fostering a relationship with a local team, while customizing your sponsorship to suit your needs, can catapult your brand further than simply [...]

The 2012 Convenience Retail Outlook

The 2012 Convenience Retail Outlook

Economic uncertainty is causing retailers to be cautious as they plan for the upcoming year, but investments in technology, social media and foodservice appear to be expanding. By David Bishop, Contributing Editor.  The outlook for 2012 depends largely on the focus of the question. What is clear based on the CSD/Balvor 2012 Convenience Retail Outlook [...]

Fullerton am/pm forecourt after upgrading to energy efficient magnetic induction lighting.

Go Green, Save Green

How one retail chain saved $20,000 annually by turning to energy efficiency. By Ali Farsai, Contributing Editor Our family has been in the gas station and convenience store business for over 25 years and the past few years, as we are all painfully aware, business has been down. We have had to think “outside the [...]

House Committees Tackle Highway Reauthorization Bill

House Committees Tackle Highway Reauthorization Bill

PMAA and coalition members were successful in including a wetlines study, following concerns with DOT’s proposed wetlines rule. Today, Feb. 2, the House Transportation and Infrastructure Committee is holding a markup on its recently released highway reauthorization bill known as the “American Energy & Infrastructure Jobs Act” (H.R. 7). The five-year $260 billion surface transportation [...]

Kangaroo Teams With BP To Assist Schools

Kangaroo Teams With BP To Assist Schools

Charleston County School District, Hamilton County Department of Education and Wake County Public School System receive financial assistance from Kangaroo Express and BP’s Fueling Communities. Kangaroo Express has teamed up with BP’s Fueling Communities program to donate a total of $30,000 to three school districts in communities in which they operate. Charleston County School District, [...]

Robin Oxford Joins NACS

Robin Oxford Joins NACS

NACS welcomes new director of political affairs. Robin Oxford has joined NACS as its director of political affairs. In this position, Oxford will be responsible for all elements of NACSPAC, the political action committee representing the convenience and fuels retailing industry, and will handle all day-to-day operations and strategic initiatives designed to maximize the NACSPAC’s [...]

Rutter’s Rolls Out Mac and Cheese Options

Rutter’s Rolls Out Mac and Cheese Options

Customers can choose from more than 500 varieties. Rutter’s Farm Stores has added macaroni and cheese to the menu, and it could take customers quite a while to decide which version of it they like the best. When all of the variations of toppings and meaty additions are tallied, Rutter’s provides its customers with more [...]

Price Is Deciding Factor in Choice of Fueling Location

Price Is Deciding Factor in Choice of Fueling Location

NACS releases results of its annual Retail Fuels Report. Price remains the dominant reason why consumers buy fuel at a particular location, according to the results from the new 2012 NACS Consumer Fuels Report. Nearly two-thirds of consumers (63%) rated price as the most important reason why they select a particular location for fueling, more [...]

Prima Marketing Selling 26 Sites

Prima Marketing Selling 26 Sites

Properties are available in West Virginia, Pennsylvania and Ohio. Prima Marketing LLC, of Denver, Colo., is selling 22 operating and closed c-stores plus four excess retail pad sites that it currently owns, leases, and/or operates. The properties are located in West Virginia and nearby areas of Pennsylvania and Ohio and include a mix of operating [...]

Mac’s Rolls Out iSIGN Antennas

Mac’s Rolls Out iSIGN Antennas

Mac’s uses  iSIGN technology to gauge message effectiveness and drive ROI. Mac’s Convenience Stores Inc. has expanded its partnership with iSIGN Media Solutions Inc., a provider of interactive mobile advertising solutions, to install iSIGN antennas is approximately 900 additional locations. iSIGN IMS systems are already in place at approximately 500 Mac’s outlets, and mobile interactions [...]

Atlas Oil Sammy Award Winners (from left) Mark Robinson, Keith Wyatt, Sara Crooks, Sam Simon (Atlas CEO), Marlene Jewell, David Arehart and Brian Hansen (representing the Griffiths AMPM store in Griffiths, Ind.).

Atlas Oil Hosts First Annual Sammy Awards

The Sammy Awards are voted on by Atlas team members who wish to recognize excellence among their peers. It was a star-studded evening complete with a red carpet and Oscar-esque award statues on Friday, Jan. 27 at the Hyatt Regency in Dearborn, Mich. “Atlas Oil is a company that prides itself on its entrepreneurial spirit [...]

Valero Experiences Most Profitable Year Yet

Valero Experiences Most Profitable Year Yet

Breaks earnings records in 2011. Valero Energy Corp., based in San Antonio, Texas, reported its highest full-year earnings since 2008, as the retail segment boasted its most profitable year in the company’s history, the ethanol segment saw its most profitable quarter, and two major acquisitions strengthened the company’s global position, according to statistics from Industrial [...]