Budweiser Launches ‘Track Your Bud’

Digital experience traces the origins of customers’ Budweiser.

Budweiser has introduced “Track Your Bud,” a digital campaign integrated with packaging that will allow consumers to trace the origins of the beer they hold in their hands to one of Budweiser’s 12 U.S. breweries.

By using their Smartphone to scan the QR code on Budweiser packaging, downloading the free “Track Your Bud” app or visiting TrackYourBud.com, consumers can enter the Born On Date found on bottles and cans and be taken on a guided tour of the creation of their individual beer by the Budweiser brewmaster responsible for it.

“Track Your Bud” content will provide beer drinkers with visibility into the source and selection of ingredients, Budweiser’s seven-step brewing process, when their beer began Beechwood aging, and which brewmaster tasted it multiple times throughout its brew cycle to ensure their beer meets Budweiser’s high quality standard.

“People respect Budweiser for its heritage, full flavor and legendary consistency,” said Rob McCarthy, vice president, Budweiser. “Budweiser has a great story, and we want to tell it in a new way that demonstrates the pride, passion and craftsmanship at our breweries that’s been the backbone of Budweiser for generations.”

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