More than 200 fans showcased talents for a chance to win prizes.
Bringing customers the best in performance gasoline, Phillips 66 hosted this contest in 2011 to find areas where their loyal customers are experts and name them as official ‘Local Legends’. To personally connect with its fans, the brand encouraged patrons in five states—Illinois, Kansas, Missouri, New Mexico and Texas—to submit a personal video of their special talent for a chance to win weekly, monthly, sweepstakes and grand prizes. The successful seven-month campaign motivated more than 200 consumers to submit videos of their exceptional skills, with the top three grand prize winners receiving Phillips 66 gas for a year.
“At Phillips 66 we’re passionate about two things—the performance gasoline we produce and the people in the places where we do business. We wanted to celebrate our customers and applaud them for what they do best,” said Tami Walker, manager, U.S. Fuels Brand Management. “The Local Legends contest was a fun and different way for us to engage with our patrons, and we look forward to finding more ‘Local Legends’ in the future.”
Five of the prize winning videos can be viewed at http://www.phillips66.com/prizewinners.aspx:
Chris Dryden (Hannibal, Mo.) – “Phillips 66 Pool Trick Shots”
Ken Danley (Amarillo, Texas) – “Hands on the Wheel Harmonica Man”
Richard Dinkela (St. Peters, Mo.) – “Route 66 Rich”
David Werth (Albuquerque, N.M.) – “Inverted Tail Grab”
John Hagerty (Kirkwood, Mo.) – “Phillips 66 Marshmallow Tricks”
Additionally, Hagerty will be featured in an upcoming Phillips 66 advertisement, which will begin airing Feb.27 in Amarillo, Albuquerque and Kansas City. “I’m a loyal fan of my Phillips 66 gas station and enjoyed showing off my talents in the Local Legends contest,” Hagerty said. “I had a great time recording my video, and it was awesome to receive a $500 Phillips 66 gas card.”
Current Phillips 66 promotions include a Personal Credit Card promotional offer and Basket-Pong game in conjunction with the Phillips 66 Big 12 Men’s Basketball Championship.