Summer Candy Promotion

Mars Chocolate is introducing Summer Movie Mania, a promotion set to run June-August 2012, that provides consumption incentives across retail channels during the summer movie months by helping customers save money at the movies and enjoy the breadth of the Mars Chocolate Brand. Six Mars Chocolate brands: Snickers, M&M’s, Twix, 3 Musketeers, Milky Way and Dove Chocolate, and Mars Ice Cream have a starring role in the promotion. Consumers can enter to win movie tickets for one year in the immediate consumption national instant win game. In the future consumption program, consumers purchase three bags of Mars Brand products and mail-in for $9 in movie cash. To support Summer Movie Mania, Mars will roll out the red carpet with marketing efforts to include coupon tear pads and more. This year’s top-level prizing will provide great winning probability based on the exclusive display program.
For More Information From Mars Chocolate North America
(908) 852-1000
www.mars.com

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