Blackberry, iPhone and Android users can access the Rutter’s mobile app for information on gas prices and more.
“It is great to have our innovation being recognized as the best when one considers the size and breadth of the entire retail industry. For a 91 year-old company to be receiving such a technology recognition makes our team extremely proud since we try to so hard to keep pace with the ever-changing customer” said Scott Hartman, CEO of Rutter’s, which operates 56 convenience stores in Pennsylvania.
Ten different categories were awarded recognition at Retail TouchPoints Customer Engagement Awards.
The Rutter’s app, is available on iPhone, Blackberry and Android. User features include visibility to Rutter’s gas price listings by store and grade, customers can register their loyalty cards using the app and continually manage their account from their smart phone. Digital coupons are sent to users’ mobile phones, and the Rutter’s game, a virtual slot machine called Spin and Win, offers gamers the chance to win free products in Rutter’s stores.
As one of the world’s largest retail trade associations, NRF represents retailers of all types and sizes from the U.S. and more than 45 countries abroad.