7-Eleven licensee Handee Marts Inc. reported strong results from its new PepsiCo Dream Machine recycling initiative.
Handee Marts launched PepsiCo’s Dream Machine recycling program in June 2011. Since the program’s launch, more than 121,400 beverage containers have been recycled in Dream Machines at Handee Marts.
For all the bottles and cans recycled at Handee Marts–and in Dream Machine bins and kiosks across the nation–PepsiCo provides support to the Entrepreneurial Bootcamp for Veterans with Disabilities (EBV), a national program offering free, experiential training in entrepreneurship and small business management to post-9/11 U.S. veterans with disabilities.
“We at Handee Marts are extremely excited about the results of our first 3 months with the Dream Machine recycling initiative. Not only are we able to provide an opportunity for our guests to improve the environment, we are also able to the support the new business dreams of our veterans”, said Bruce Earhart, vice president of marketing at Handee Marts.
The Dream Machine recycling initiative, created by PepsiCo in partnership with Waste Management and Keep America Beautiful, is introducing thousands of recycling kiosks and bins at popular public locations across North America. The kiosks are computerized receptacles that include a personal reward system, powered by Greenopolis, which allows consumers to earn points for every bottle or can they recycle in the kiosk. Those points can then be redeemed for rewards and local discounts on entertainment, dining and travel by visiting www.greenopolis.com.