New leaders bring expertise in strategy, brand development and retail focus.
Chad Lusk has been named chief strategy offficer, and Derek Gaskins will serve as senior vice president of marketing and merchandising. Both appointments represent new executive positions within the MACS leadership team.
“As we position ourselves for rapid growth in the retail sphere, we are excited about the knowledge, experience and innovative approaches that Derek and Chad bring to our team,” said Dan Pastor, CEO of MACS, which has a network of approximately 300 company-owned and dealer locations. “Each of these industry leaders has a proven track record of strategic consumer insight and the ability to leverage brand differentiation to create new market opportunities. We are confident in their individual abilities to contribute to the success of MACS.”
Gaskins brings to the MACS leadership team over 10 years of industry expertise, most recently serving as the vice president of marketing for NACS, the industry’s leading association for convenience and fuel retailing. At NACS, Gaskins handled global marketing for all aspects of the association’s offerings, including membership, the NACS Show, NACStech, NACS events, industry advocacy, government relations, research projects on industry best practices and consumer insights. He was also instrumental in the development of the mobile applications, social media and digital strategies that helped the organization to better engage with retailers and suppliers of the convenience industry. His prior experience includes branding and retail marketing roles for Procter & Gamble and Giant Eagle Inc.
Lusk most recently served as an engagement manager at McKinsey & Co., a leading global management consulting firm. At McKinsey & Co., Lusk was a client leader in the travel, transportation and logistics practice with a focus on large-scale performance transformations across numerous operational areas, including customer experience, frontline lean operations and fleet management. He also led growth strategy and performance turnaround efforts for several other clients with distributed networks, including retail and manufacturing companies. Prior to McKinsey & Co., he was a global strategic sourcing specialist for EXXONMobil, serving its downstream Lubricants & Specialties division.
Gaskins and his team will lead development and execution of marketing and merchandising. Lusk will be responsible for overseeing strategic direction for MACS.