Winner receives a 2011 Ford Explorer.
The sweepstakes was part of Thorntons’ summer-long promotion, kicking off the company’s 40th Anniversary Celebration. The contest began on May 25, at all 162 Thorntons stores located throughout Kentucky, Indiana, Illinois, Ohio and Tennessee. Customers entered the contest simply by texting the word EXPLORER to #313131 or entered by mail (no purchase necessary). Thorntons held weekly prize drawings throughout the months of June, July, and August, and for the grand prize, awarded one lucky winner a brand new 2011 Ford Explorer.
The grand prize drawing took place on Friday, Sept. 23, and Kistlers’ name was drawn from over 40,000 entries. On Tuesday, Oct. 4, Thorntons awarded Kistlers the keys to a brand new 2011 Ford Explorer and a $1,000 Thorntons gift card.