Easy Trip Launches Digital Marketing Platform

Easy Trip Convenience Stores are dedicated to customer service. As part of that strategy, the Ohio chain has introduced a new mobile app and fresh Websites to fast forward into the mobile, social and digital worlds.

A newly launched client with OpenStore by GasBuddy, Easy Trip is thriving with the new technology that includes a free mobile app, store specific website, exclusive deals and offers made available via these new mediums.

“Easy Trip is expanding quickly and engaging our customers with technology that is really exciting and fun,” said Frank White, director of marketing for EZ Trip stores. “We want to lead our stores into new opportunities with new tools and technologies.”

The personalized and store specific Website for each Easy Trip location is an attractive method to display current gas prices, showcase in-store deals, and send exclusive offers to customers via their mobile phones.

“Easy Trip continues to strive to be an industry leader by making smart advances and building strong connections to their customers via social media and mobile technology,” said Jason Toews, co-founder and CEO of OpenStore by GasBuddy. “OpenStore is a complete turnkey solution that will support Easy Trip’s strategies to reach their customers with targeted marketing and powerful messaging tools while building loyalty.”

Easy Trip is a regional chain of gasoline convenience stores based out of Seven Hills, Ohio. The company supplies petroleum products to 92 retail locations, including 68 company-operated stores, 17 of which are ampm franchise stores, and 24 contract dealer locations. Owned and operated by EZ Energy USA, Inc., Easy Trip is prospering with an acquisition based growth strategy and aggressive expansion plans. Easy Trip stores offer BP or Marathon branded gasoline, and all Easy Trip C-stores provide terrific people, food, drinks, snacks, fuel and more. Visit www.easytripstores.com for additional details.

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