Wayne to Deploy inOvationTV Media Platform

Wayne’s investment valued at more than $50 million.

Wayne, a global innovator of fuel dispensers and technologies, has announced that it will deploy the new inOvationTV media platform at fuel retailer locations throughout the U.S.

Developed in cooperation with Gas Station TV (GSTV), a national away-from-home television network at the pump, inOvationTV enables fuel retailers to inform and entertain fueling customers with a variety of sports, entertainment, business and other content. Wayne’s investment in this program will bring more than $50 million in value to participating retailers.

“Our relationship with GSTV represents another step forward in our global strategy to provide fuel retailers worldwide with leading-edge products and technologies that allow them to provide an enhanced experience to their customers,” said Neil Thomas, global president of Wayne. “GSTV clearly has emerged as a leading provider of media at the pump in the U.S. Along with Wayne’s strength as a world-leading supplier of fueling systems, we will be able to serve more fuel retailers in more locations with an exciting new offering.”

The inOvationTV platform is available free of charge to qualified stations and is installed either as a retrofit to stations already equipped with Wayne’s Ovation fuel dispensers or during production of new Ovation dispensers at the factory. The inOvationTV program includes Wayne’s integrated 10.4-inch VGA screens, system installation and maintenance, six-year technical support, and delivers GSTV’s content, programming, retailer marketing and production as well as programming services and solutions.

“Wayne has long been a leader in technology at the pump and has an extremely strong distribution network, making it the best choice for us to grow our television network to the next level,” said GSTV CEO David Leider. “The new stations installed from this relationship will quickly increase our already industry-leading viewership and customer reach.”

Fuel retailers outfitted with inOvationTV will be able to deliver content that includes sports from ESPN, news and entertainment from HLN, business and personal finance news from Bloomberg TV, local weather from AccuWeather and GSTV’s original social media television show, “Your Neighborhood.”

In addition to GSTV programming, fuel retailers will receive other benefits through inOvationTV such as upgraded payment-processing technology through Wayne’s iX Technology Platform and traffic-driving promotional announcements produced by GSTV. According to GSTV’s Nielsen and retailer research studies, GSTV programming and retailer promotions deliver significant increases in returning customers, customer conversion from the forecourt to the c-store, c-store sales life and fuel sales lift.

Wayne will exhibit inOvationTV at the NACS Show, Oct. 1-4 in Chicago.

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