Mars Chocolate North America has reformulated the classic light and fluffy taste of its 3 Musketeers bar to deliver a richer chocolate experience. Taste is the leading driver of sales for 3 Musketeers and this new formulation still satisfies as a lighter candy bar with 45% less fat, while increasing the chocolate appeal for consumers. The bar debuted in April 2011 and is available to convenience stores nationwide. Mars plans to communicate this richer chocolate taste experience with a unique and engaging marketing approach that includes compelling advertising, social media, coupons and in-store support.
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