Hershey’s Chocolate Flies High

Consumers at the Quick Chek New Jersey Festival of Ballooning taste Hershey’s newest aerated chocolate product.

The Hershey Co. has  introduced a new way to enjoy chocolate with the launch of Hershey’s Air Delight Chocolate – one of the first aerated chocolates for the company.

To savor and enjoy the light and airy texture of Hershey’s Air Delight, chocolate lovers soared to new heights with a one-of-a-kind hot air balloon ride and tasting experience. Participants took flight in a branded Air Delight hot air balloon for an exclusive tasting experience as they ascended over the New York City skyline at the site of the Quick Chek New Jersey Festival of Ballooning. The Hershey’s Air Delight hot air balloon also remained part of the annual festival treating consumers to free rides and tastings of the new product.

“The masters at Hershey crafted Hershey’s Air Delight Chocolate for those looking for a unique and lasting chocolate taste experience,” said Anna Lingeris, spokesperson for Hershey’s Air Delight brand and The Hershey Co. “We couldn’t think of a better way to capture the essence of the new product than with a ‘light and airy’ hot air balloon ride while experiencing new aerated chocolate.”

The smooth and creamy consistency of Hershey’s Air Delight Chocolate offers a surprisingly subtle, new way to enjoy pure Hershey’s chocolate. Its light and airy texture causes the chocolate to melt with ease over your tongue, making it the ultimate chocolate experience.

 

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