GSP, Kangaroo Express ‘Salute Our Troops’

“We are proud to join GSP in this campaign to provide an opportunity for our store guests to thank our military for the work and sacrifices required to protect our nation and preserve our freedom,” says senior vice president of The Pantry.

The Pantry Inc. and GSP, a provider of retail services, have joined for the “Salute Our Troops” campaign, inviting customers in more than 1,600 Kangaroo Express convenience stores across 13 states to demonstrate united support for military personnel and their families.

From Memorial Day to Labor Day, GSP and Kangaroo Express will invite store guests to make donations toward its $1 million fundraising goal. Funds will support the USO, celebrating 70 years of delivering programs, entertainment and other services to the military; Wounded Warrior Project, honoring and empowering injured servicemen and women; and five state-based military support organizations.

GSP has worked closely with The Pantry to incorporate the “Salute Our Troops” theme throughout all the existing site-specific POP elements and collateral—bringing the campaign to life in the store. GSP provides ongoing site-specific POP management services for The Pantry and Kangaroo Express, including production and logistics as well as account, budget and inventory management—ensuring flawless in-store execution. GSP also provides graphic and industrial design solutions tailor made for retail results.

“GSP is proud to be part of this initiative with Kangaroo Express,” said Geoff Neuhoff, GSP’s CEO. “We look forward to the Jeep Tour visiting our Clearwater facility on July 5 and having the many GSP military veterans share in this celebration.”

Salute Our Troops celebrations will be held throughout the southeastern U.S.. A Jeep Tour will honor military heroes and their families along the route with celebrations in local communities.

“This summer’s Salute Our Troops is an ideal campaign for Kangaroo Express and our partners to support of the men and women who serve our country,” said John Fisher, senior vice president of The Pantry. “We are proud to join GSP in this campaign to provide an opportunity for our store guests to thank our military for the work and sacrifices required to protect our nation and preserve our freedom.”

Store guests will be encouraged to support the program with $1 donations. Customers will add their own voice of gratitude with “shout outs” of pride and appreciation by posting photos and videos on the Kangaroo Express Facebook page. Many will be showcased on the Salute Our Troops Website at www.KESalute.com.

 

 

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