Save Mart, Infineon Raceway Extend Partnership

“Our sponsorship continues to build strong brand recognition and provide great value to our loyal supplier partners and shoppers,” says Save Mart CEO.

Save Mart Supermarkets has signed a multi-year agreement to continue as co-title sponsor of the annual NASCAR Sprint Cup Series event at Infineon Raceway, track officials announced today.

The partnership continues the raceway’s long-standing relationship with Save Mart Supermarkets, a Modesto, Calif.-based grocery chain.

Save Mart Supermarkets’ status as either title or co-title partner of the annual Cup event in Sonoma is one of the longest runs in all of NASCAR Cup racing. It celebrates its 20-year anniversary in 2011 as a sponsor of NASCAR in Sonoma.

“Our relationship with Save Mart continues to evolve in new and positive ways,” said Steve Page, president and general manager of Infineon Raceway. “They are an engaged, active and promotionally-oriented partner and the synergy between our respective organizations has only grown stronger over these 20 years. We couldn’t be more delighted to announce this new agreement and extension.”

Save Mart served as title sponsor of the NASCAR Cup event from 1992-1997. It has combined with partners as co-title sponsor of the event since 1998. The last five years, the event has been known as the Toyota/Save Mart 350. The new agreement is for five years, extending through 2016.

“We are excited to continue our partnership with Infineon Raceway as co-title sponsor of the Cup Series event and look forward to finding new ways to celebrate with racing fans across every community we serve,” said Bob Piccinini, chairman and CEO of Save Mart. “Our sponsorship continues to build strong brand recognition and provide great value to our loyal supplier partners and shoppers. It’s been a great ride so far and we are ready for more.”

Save Mart Supermarkets, a California corporation, owns and operates 240 stores in Northern California and Northern Nevada under the Save Mart, S-Mart Foods, Lucky, Maxx Value Foods, and FoodMaxx banners.

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