Introducing a great-tasting high ABV progressive adult beverage in a 23.5-ounce can, mike’s HARDER PUNCH. Launched in the fall of 2010 in two 8% ABV great varieties, mike’s HARDER FRUIT PUNCH and mike’s HARDER MANGO PUNCH are hard-hitting flavors your customers will reach for in the cooler door. New mike’s HARDER MANGO PUNCH offers a tropical flair with hints of mango and pineapple, while mike’s HARDER FRUIT PUNCH is a refreshing new take on an old classic. The new mike’s HARD lemonade also has a new addition to the booming mike’s HARDER lemonade family—mike’s HARDER black cherry lemonade. This unique flavor offers a deep, bold black cherry taste at 8% ABV in a 16-ounce can. All three flavors are available now—Lemonade, Cranberry and Black cherry lemonade. Stock your cooler doors with the products that are taking the convenience and liquor channels by storm.
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