B&R Stores Selects KSS Retail

“Leveraging the KSS Retail PriceStrat solution, we will be able to more intimately understand our shopper, deliver pricing and promotions that matter, and improve the shopping experience,” says president of B&R Stores.

Lincoln, Neb.-based B&R Stores has selected KSS Retail, a dunnhumby Company, as its provider for price modeling and optimization.

B&R aims to leverage the KSS Retail optimization solution to model pricing and promotions to ensure that it is delivering value for its shoppers. The KSS Retail optimization solution provides real-time modeling of regular and promotional pricing with the ability to look at pricing by price zones, as well as customer segments. B&R was founded in 1962 and operates 17 stores across Nebraska and Iowa.

“Our success has been built by truly understanding our customer and delivering value and service,” said Pat Raybould, president of B&R Stores. “Leveraging the KSS Retail PriceStrat solution, we will be able to more intimately understand our shopper, deliver pricing and promotions that matter, and improve the shopping experience.”

“We are focused on helping our clients develop a deeper understanding of what’s important to their shoppers. Utilizing PriceStrat, B&R Stores will be able to model, measure and deliver pricing and promotions in-line with their strategy of value for their customers,” noted KSS Retail CEO, Yael Cosset.

 

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