Casey’s Adds New Leaf Brands To Product Mix

“New Leaf teas were initially placed in the Casey’s stores on the first of the year and the consumer acceptance has been outstanding,”says New Leaf spokesperson.

Casey’s General Stores Inc. has introduced New Leaf Brands all-natural, healthy beverages to its coolers at more than 1,600 stores in 10 Midwestern states including: Iowa, Minnesota, Wisconsin, Illinois, Indiana, Missouri, Kansas, Nebraska, South Dakota and Oklahoma.

With its 2011 resets completed, Casey’s now carries three New Leaf’s SKUs: Green Tea with Plum, White Tea with Strawberry and Sweet Tea.

New Leaf plans on building its brand and letting consumers know that “It Just Tastes Better” within the Casey’s General Stores footprint through use of social media, radio, product sampling and events.

“Casey’s General Stores is a premier c-store chain and industry leader that we are happy to be partnering with,” said Rob Welcome, New Leaf vice president-national accounts. “New Leaf teas were initially placed in the Casey’s stores on the first of the year and the consumer acceptance has been outstanding. By partnering with Casey’s, New Leaf Brands expands into several additional states in the central U.S., which further extends our plans to obtain national distribution.”

 

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