Western Refining Wholesale Adds Fuel Price Solution

KSS Fuels’ RackPrice to help manage fuel prices for Western Refining Wholesale.

Western Refining Wholesale, a division of Western Refining Inc., an independent refining and marketing company headquartered in El Paso, Texas, is set to use KSS Fuels’ RackPrice wholesale pricing solution to help it manage fuel prices at its wholesale locations.

Western Refining is a crude oil refiner, wholesale fuel and lubricants distributor and retailer with operations in the Western U.S. and Virginia. The retail division is a long-time KSS Fuels customer, using PriceNet to help it manage pricing at retail service stations and convenience stores in Arizona, Colorado and New Mexico.

“In a highly volatile economic environment, it is a necessity to have an effective and efficient pricing strategy in place,” said Kevin Goode, vice president of Western Refining Wholesale. “It is critical for us to have a flexible, efficient and responsive pricing process that enables us to analyze situations quickly and react accordingly.”

RackPrice is an end-to-end wholesale pricing solution and includes modules for price generation automation, reporting/analysis, competitive price prediction, price-volume modeling and price optimization. The system is expected to help Western Refining to improve its pricing processes and respond rapidly to market events.

“RackPrice will assist Western Refining in effectively managing, interpreting and responding to market factors via a suite of sophisticated tools. Because it is fully scalable, the system can grow with the company as needed,” said Bob Stein, president and CEO of KSS Fuels. “With volatility in the markets being the norm today, it is essential that fuel wholesalers and retailers have a reliable system to generate appropriate and timely prices to meet objectives and comply with regulations. We look forward to working with Western Refining to successfully expand their fuel pricing solutions.”

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