Smucker’s offers a full line of distinctive portion-control products and the opportunity to add comfort and value to any foodservice operation by displaying the trusted Smucker’s brand of jams, jellies and preserves that America has known for more than a century. According to a 2009 Chain Leader article, customers crave comfort foods in times of economic recession—foods that remind them of an earlier, simpler time and fill a psychological need for emotional security. Mintel Menu Insights predicts an increase in comfort foods as people “look for warm, familiar favorites.” Smucker’s urges retailers to serve jams, jellies and preserves that patrons trust, recognize and desire in these uncomfortable times.
The J.M. Smucker Co.