Sheetz Enlists Teradata Corp.

Sheetz Inc. is installing the Teradata Data Warehouse Appliance by Teradata Corp.

Once installed, the new data warehouse appliance is expected to further increase data management capacity at the convenience store chain-known for its award-winning food, innovative technology and excellent customer service.

Sheetz continues to grow its network of stores and the need for more complex analytics is increasing.  Sheetz uses analytics software from Teradata and other data mining and business intelligence partners to analyze market basket content, product affinity, and merchandising. Among these is the multi-touch marketing intelligence tool, Teradata Relationship Manager, an enterprise marketing management portfolio.

“The scalability of Teradata’s platform family makes this a smooth transition as our needs for complex analysis grow,” said Jim Wenner, chief information officer for Sheetz, which 350 convenience locations throughout Pennsylvania, West Virginia, Maryland, Virginia, Ohio and North Carolina. “We believe the economics and performance of the new platform to be a wise investment in our own business future as well as in the advanced technology we need to support our vision.”

The Teradata Purpose-Built Platform Family is enjoying steady adoption across industries including retail, hospitality, manufacturing, and the entertainment businesses.

Teradata’s range of data appliances allow companies of all sizes and complexity to start small and grow with the proven power and performance of the recognized database leader-at an affordable price.

“Sheetz is a bellwether in the retail convenience store marketplace and the installation of a Teradata Data Warehouse Appliance is a leading indicator of great things to come for them in the months and years ahead,” said Ed Dupee, vice president, retail industry marketing and solutions for Teradata.  “Sheetz started with a competitive system, moved to the Teradata Data Mart Appliance, and now has seamlessly implemented a data warehouse appliance – which can deliver the power and insight they need to get them everywhere they want to go. It is a big step into the world of enterprise-class data warehousing.”

Delivered ready to run, the Teradata Data Warehouse Appliance is a fully-integrated platform that’s purpose-built for data warehousing. The data appliance features the industry-leading Teradata Database, a Teradata platform with quad core Intel processors, SUSE Linux operating system, and enterprise class storage – all preinstalled into a power-efficient unit. That means companies can have the system up and running live in just a few hours for rapid time to business value.

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