The Meals on Wheels Foundation of Western New York and Wilson Farms have kicked-off the seventh annual “Step Up to the Plate” fundraising campaign to support the homebound elderly and disabled served by Meals on Wheels programs throughout New York.
Customers at Wilson Farms, Sugarcreek and Wilson Farms Xpress stores can participate by donating $1 to receive a paper plate, which will be displayed in the store with the donors’ name. “Step Up to the Plate” began Oct. 27 and runs through Nov. 27.
The campaign has raised more than $185,000 for Meals on Wheels programs since 2004. Each dollar raised in the participating store will be donated to the nearest Meals on Wheels organization to directly benefit homebound residents in that community.
“We encourage community members to visit their local store to take part. In doing so, they will help ensure that the homebound needing home-delivered meals are served,” said Benjamin Gair III, CEO at Meals on Wheels for WNY.
“Wilson Farms is proud to partner with Meals on Wheels,” added Paul Nanula, CEO and president of Wilson Farms. “We know that through the generosity of our customers we can once again make this campaign a great success.”
Meals on Wheels Foundation of WNY Inc. supports the dignity, well-being and independence of people through home delivered nutrition programs. In 2009, the agency delivered more than 823,000 meals to nearly 3,400 homebound elderly and special-need individuals. For more information, visit www.mealsonwheelswny.org
Wilson Farms Neighborhood Food Stores, established in 1969, currently operates 188 convenience store and gas station locations across New York State.