Walgreens is highlighting the successes of Hispanic-owned businesses during Hispanic Heritage Month in October as part of its Community Corner program, a supplier diversity initiative designed to allow consumers to easily identify and purchase products produced by diverse companies.
Walgreens is recognizing the Latino vendor partners through print advertisements, in-store announcements, in-store product demonstrations and on Walgreens.com.
From Oct. 1-15, the following products will be featured at 50% off the regular price at Walgreens.com/cc:
* Arsa Canadian Flaxseed with Mexican Cactus by Arsa Distributing Inc.
* Eucalin Kid’s Syrup Refreshing with Lime Flavor by Arsa Distributing Inc.
* Fungi Nail Double Strength Anti-Fungal Solution by Kramer Labs Inc.
* RaZbaby Keep-it-Kleen Pacifier by Razbaby
* Care Medical History Bracelet by GC Publishers LLC.
* Zote Laundry Soap Bar by Mercado Latino Inc.
* Studio 35 and Octopus hair clips and accessories by Mercado Latino Inc.
Select Walgreens locations are hosting special events in October featuring the products above and customers will have the opportunity to try featured products and take home samples.
The events include free health screenings for cholesterol, blood pressure, bone density, blood glucose levels, waist circumference and body mass index. The League of United Latin American Citizens (LULAC), as part of its Latinos Living Healthy Initiative, is delivering an education campaign during the events about the increase of childhood obesity among Latinos and community health resources that can help overcome this epidemic.
“These Community Corner events will provide a platform to showcase our Hispanic suppliers and promote an environment that enhances the development of a diverse group of entrepreneurs,” said Gleatha Glispie, Walgreens director of supplier diversity. “It also allows us to demonstrate the value of Walgreens as a health and wellness resource.”
“This year LULAC will celebrate Hispanic Heritage Month by incorporating health and wellness into its cultural celebrations,” said Brent Wilkes, executive director of the LULAC National Office. “We seek to create a healthy and engaged Latino community by providing education on available health resources and volunteer opportunities to support our Latinos Living Healthy Initiative.”
Walgreens launched the Community Corner program in February featuring products made by African American vendors in honor of Black History Month and products from women-owned businesses in May. In the coming months, Walgreens plans to expand the program to feature businesses owned by Native Americans and Asian Americans.
“It’s important to represent these important minority-vendor partnerships in such a visible and meaningful way for everyday shoppers,” Glispie said. “This is another example of the many ways we’re working to strengthen these relationships each day to help support the economic base of the communities we serve across our 7,500 stores.”