7-Eleven and Slim Jim are set to be co-presenting partners of World Wrestling Entertainment’s annual SummerSlam pay-per-view on Sunday, Aug. 15 at 5pm PT/8ET at the Staples Center in Los Angeles.
SummerSlam weekend kicks-off Thursday, Aug. 12, and includes a two-day fan extravaganza: SummerSlam Axxess, at Nokia Plaza at L.A. Live, sponsored the National Guard. Other national, blue-chip companies sponsoring the weekend’s activities include Topps, Mattel, THQ and Twix, as well as 7-Eleven and Slim Jim.
“WWE’s partnerships with these blue chip brands demonstrate the power of the WWE brand- which reaches millions of fans around the world,” said Michelle Wilson, executive vice president, marketing, WWE. “WWE is looking forward to celebrating SummerSlam with 7-Eleven, Slim Jim, National Guard, Twix, Topps’, Mattel, and THQ.”
The multi-million dollar sponsorship deals will promote SummerSlam around the country. 7-Eleven has launched a six-week long campaign featuring WWE’s SummerSlam in store takeovers, WWE branded products including Slurpee and Big Gulp cups and straws bearing the likeness of WWE Superstars. To support the campaign, WWE Superstars John Cena, Rey Mysterio and Undertaker are being featured on cross platform promotions on slurpee.com, wwe.com and on WWE television programming.
Slim Jim has also created a multi-platform campaign around SummerSlam that includes product displays and commercials throughout the month of August.
SummerSlam Axxess will give fans the chance to interact with the sponsors by exploring National Guard’s autograph area, the Slim Jim Spicy Town, Twix’s Photo Shoot, Mattel & Topps product areas, 7-11’s Mobile Truck, SmackDown vs. Raw Video Game Zone presented by THQ, Superstar Entrance presented by Syfy and the Cover Shoot presented by WWE Magazine. SummerSlam Axxess will be open to fans on Saturday, Aug. 14 from 11am-3pm and 4pm-8pm and Sunday, Aug. 15 from 11am-3pm/PT.
For more information on SummerSlam activities, visit www.summerslam.com.