Miller Brewing Co.

Miller Brewing Co.

Pull down bigger sales by teaming up with Miller Lite and Miller Genuine Draft for the 2006-2007 pro basketball season. The popularity of professional basketball is bigger and better than ever. Miller Lite and Miller Genuine Draft will help retailers build on this momentum with a one-of-a-kind basketball program that will create excitement with customers. For this season, Miller is offering brand specific POS for Miller Lite and Miller Genuine Draft to communicate the respective brands identity to consumers. By leveraging Miller’s local team alliances through impactful POS, consumers will make Miller their beer of choice when stocking up for the game. From October 1 through May 31, 2007, Miller Lite will be teaming up with the Boston Celtics, Indiana Pacers and San Antonio Spurs. Miller Genuine Draft will team with the Los Angeles Lakers, Seattle Supersonics and Milwawkee Bucks.

Miller Brewing Co.
www.milleradvantage.com

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