Coinstar Inc. announced an agreement between Coinstar E-Payment Services Inc. and Charter One for Coinstar to distribute the universal Charter One MasterCard Gift Card through Coinstar gift card malls. The program offers consumers the convenience and flexibility of being able to usethis card at millions of locations where Debit MasterCard is accepted. The balanced program allows retailers to maximize gift card mall revenues with point-of-sale (POS) solutions and card portfolios that best fit their needs. Coinstar’s category management process approach includes inventory control, management of card sourcing, display design and technology integration for POS. The company’s gift card portfolio includes regional, national and online retail branded cards.
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