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General Mills has introduced Chex Mix Muddy Buddies to convenience store retailers. Inspired by the popular homemade recipe, Chex Mix Muddy Buddies is a combination of chocolate and peanut butter Corn Chex cereal pieces tossed in a sweet powdery coating. Each 4.5-ounce bag has a suggested retail price of $2.19. The snack mix aims to bring consumer excitement to the snack aisle to help convenience store retailers capture a greater portion of away-from-home sales. The original Chex Mix Muddy Buddies recipe, also affectionately known as “puppy chow” among consumers, is the second most downloaded recipe on chexmix.com, second only the original Chex Mix recipe. The salty snacks category is growing, fueled by the popularity of salty snacks mixes, which are up 6% in dollar sales, according to December 2009 IRI All-Scan data.

General Mills
www.generalmillscstore.com

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