The battle is on as bands from coast-to-coast scramble to enter 7-Eleven Inc.’s 2nd Annual “Slurpee Battle of The Bands,” which opened May 10.
Entrants will compete for a chance to showcase their talent at one of four regional concerts and for the grand prize of $10,000 plus a recording session in San Francisco at Wolfgang’s Vault.
Musical talent can register on Slurpee.com between now and June 20 where they must enter up to three video or audio performances of original songs. Three deserving bands will be selected to play at regional events in Dallas, Los Angeles, New York and Chicago as openers for well-known headliners, which will be announced on Slurpee.com. The concerts are planned for mid-July through the end of August.
“Slurpee is an experience, not just a drink,” said Evan Brody, 7-Eleven marketing manager for Slurpee and Big Gulp brands. ”This is another example of a great experience brought to you by the Slurpee brand, in addition to movie promotions, action cups, video game programs and a rewards program through 7-Eleven’s Slurpee Nation community.”
The Slurpee Nation rewards program connects fans with the music, games and movies they love. Through this online program, fans can cash in Slurpee Nation rewards points they accumulate with each drink purchased for freebies like DVD rentals, Slurpee gear and other exclusive items and content.
Based in Dallas, Texas, 7-Eleven operates, franchises or licenses close to 8,200 7-Eleven stores in North America. Globally, 7-Eleven operates, franchises or licenses more than 38,000 stores in 16 countries.