Dunkin’ Donuts’ is celebrating its 60th ”BirthDDay,” by launching the Dunkin’ Donuts Birthday Perk, where all members of the Dunkin’ Perks program will receive a coupon in the mail during their birthday month, good for a free medium beverage of their choice.
The beverage includes any iced or hot coffee, tea, latte, hot chocolate or Coolatta slush drink. For an added bonus, starting in May, when new guests enroll in DD Perks, Dunkin’ Donuts will mail new members a coupon for another free medium beverage.
“As we honor our own 60th birthday, we wanted to show our appreciation for our guests who make us a part of their everyday routine. With our new Birthday Perk, guests enjoy a special treat from Dunkin’ Donuts on their special day,” said John Costello, chief global customer and marketing officer at Dunkin’ Brands.
The Dunkin’ Perks program provides members exclusive in-store and online offers, as well as the inside scoop on new menu items, new restaurant openings and all the latest Dunkin’ Donuts news. Enrollment is free at www.DunkinDonuts.com/Perks. To be eligible for the Birthday Perk, current DD Perks members must update their profile with their birthday information.
In April Dunkin’ Donuts conducted a survey of more than 500 people to discover what people enjoy most and least on their birthday.
According to the results the most wanted “unexpected birthday perk” would be receiving something free from their favorite store or restaurant (29%,) followed by a surprise party (20%) or surprise visit from an out-of-town friend or family member (20%).