White Castle is participating in the upcoming episode of the CBS show Undercover Boss.
Dave Rife, White Castle family member and owner is scheduled to appear this Sunday, Feb. 28 at 9:00 pm EST. The one-hour program is devoted to White Castle with Dave visiting restaurants, a bakery and a White Castle Distributing plant where the frozen sandwiches are prepared.
Dave is among the participants in the new reality series that follows high-level executives as they slip anonymously into the rank and file of their companies. Each week, a different executive will leave the comfort of their corner office for an undercover mission to examine the inner workings of his or her company. On last week’s episode, Joe DePinto, president and CEO of 7-Eleven, got to see how upper management directives are enacted at store level.
The program this Sunday will help reinforce the relationship between the White Castle restaurants and the frozen products sold through retail stores, food service and vending. This media exposure will help White Castle restaurant consumers become aware of the availability of the frozen sandwiches in retail outlets. There are White Castle fans from the Midwest who have relocated to areas of the country without the porcelain restaurants that sell the steam grilled “Sliders” that have made White Castle infamous. After watching the program on CBS they will be aware of the availability of White Castle burgers nationwide in grocery, convenience stores and vending.
For additional information; contact Kelly Collins at Collinsk@WhiteCastle.com or by phone at 614-559-2647.