Hanover, Md.-based High’s of Baltimore Inc., has announced that customers of its 70 High’s Dairy Stores in Maryland and Delaware, collectively donated more than $10,000 to the company’s Haiti Earthquake Relief Campaign.
At checkout, store associates asked customers if they would like to make a $1 donation to the campaign which was in association with the American Red Cross.
“We’re extremely proud of our customers and store associates for their combined effort and generosity,” said Bill Darnell, president and chief operating officer of High’s of Baltimore Inc. “I am very happy that we were able to facilitate this program for such a worthy cause.”
High’s forwarded 100% of donations to the American Red Cross weekly in an effort get funds put to use as quickly as possible. The American Red Cross indicated that donations would be used to provide food, water, clothing, and medical and emotional support for victims of the devastating earthquakes.
“The American Red Cross has provided more than three million pre-packaged meals, distributed more than one million water-purification sachets, and is providing relief items such as blankets, kitchen supplies, hygiene kits, and buckets,” said Linnea Anderson, a spokesperson for the Red Cross in Maryland. “As the response progresses and recovery begins, the Red Cross with the help of generous partners like High’s customers, will continue to support these priority areas and longer-term assistance initiatives,” she added.
The campaign, which was implemented immediately following the tragic disaster, ran for four weeks.