7-Eleven Texts To Reach Younger Generation
7-Eleven Inc. is testing a new mobile marketing campaign in San Diego where customers can text for free stuff. The test runs through Dec. 31, 2009, with some 200 7-Eleven stores participating. During this time, local residents can send an SMS (Short Message Service) text with the word “FAST” (in Spanish, “RAPIDO”) to “72579.” [...]