Tornados, a brand of Dinuba, Calif.-based Ruiz Foods, Inc., has partnered with Stewart-Haas Racing.
Tornados now will adorn Ryan Newman’s No. 39 Chevrolet Impala as a primary sponsor for five Sprint Cup races in 2010, and when not serving as a primary, will take associate sponsor status on the car’s lower-rear quarterpanel.
Teammate Tony Stewart will also carry Tornados on a portion of the lower-rear quarterpanel of his No. 14 Office Depot/Old Spice Chevrolet Impala. The agreement extends through the 2011 season, where Tornados will again be the primary sponsor of Newman and the No. 39 team for five Sprint Cup races.
“NASCAR is the ideal platform for our Tornados brand to extend its reach to the consumer,” said Bryce Ruiz, president and CEO of Ruiz Foods. “Tornados have been available on roller grills in convenience stores for more than five years, but now they can also be found in the frozen food section of grocery stores nationwide.”
“We’re very proud to partner with Tornados,” said Stewart, who in his first year as a driver/owner has notched five wins for Stewart-Haas Racing, including the non-point NASCAR Sprint All-Star Race in May. “They’re new to the sport and we aim to make their entry into NASCAR a positive one that will grow their business, and ultimately, grow their involvement within the sport and Stewart-Haas Racing.”
The No. 39 Tornados Chevrolet will debut in March at Atlanta Motor Speedway and will return in April at Phoenix International Raceway, in July at Daytona (Fla.) International Speedway, in August at Michigan International Speedway in Brooklyn before culminating its season run as Newman’s primary sponsor with an October visit to Martinsville (Va.) Speedway.
“Bold Is How We Roll” is the tagline for Tornados, and the venues where the brand will be featured on Newman’s No. 39 machine will augment that slogan. Newman has a total of three wins and 15 poles at the five venues where Tornados will serve as his primary sponsor (Atlanta – seven poles; Phoenix – four poles; Daytona – one win; Michigan – two wins, one pole; Martinsville – three poles).
”In this sport, we’re always on the go, whether we’re at home or at the track,” said Newman, winner of the 50th running of the Daytona 500 in 2008. “Tornados is an ideal partner for us because a lot of times we have to eat quick, especially at the track. Now, we don’t have to sacrifice taste for speed. They’re a welcome addition to Stewart-Haas Racing and we look forward to many successful years with them.”
Tornados offer variety and convenience, contain zero grams trans fat, and are available in a wide variety of innovative flavors that are perfect for breakfast, lunch, dinner, a snack or desert.