Coinstar E-Payment Services, a subsidiary of Coinstar, Inc. is expanding its Pay As You Go product offerings to meet the demands of the growing digital entertainment and financial services categories.
In the digital entertainment category, Coinstar is expanding its prepaid offerings with a new Amazon MP3-branded Gift Card. Coinstar is also adding the GoCash Game Card to its prepaid online gaming offerings. Coinstar’s current digital entertainment portfolio also includes prepaid cards for Facebook and MySpace applications, online gaming, popular massively multiplayer online game (MMOG) titles, virtual world items and universal online spending.
Coinstar will also offer two new nFinanSe Discover® branded cards in the reloadable prepaid and gift card categories. Stored Value Solutions (SVS) MasterCard® branded gift cards will also be available.
“These additions to our Pay As You Go product lines ensure that our retail partners continue to offer consumer-relevant products in the evolving digital entertainment and financial services categories,” said Allen Preslar, vice president and general manger, Coinstar E-Payment Services. “We’re always evaluating our prepaid offerings to be sure our customers have the right mix of products for their shopper demographics and business goals.”
The new prepaid products will be available in U.S. retail locations in the fourth quarter.