As part of The Kroger Co.’s “Giving Hope a Hand” breast cancer awareness campaign, the company is partnering with key suppliers to pledge $3 million in donations to support breast cancer initiatives in communities across the country where Kroger customers and associates live and work.
Kroger, headquartered in Cincinnati, Ohio, operates 2,470 supermarkets and multi-department stores in 31 states, 768 convenience stores, 388 fine jewelry stores, 818 supermarket fuel centers and 40 food processing plants in the U.S.
This year its breast cancer awareness campaign will feature 55 Kroger associates who are breast cancer survivors on custom packages of products. These women share their survivor stories on the packaging of the products, which will be sold exclusively in Kroger’s family of stores. In addition, their stories are shared on a special Web site: www.sharingcourage.com.
“On behalf of the entire Kroger team, we thank these terrific associates for their willingness to share their journeys as breast cancer survivors with our customers and associates,” said David Dillon, Kroger’s chairman and CEO. “It is an honor to have our great people featured on products and in displays in our stores as they encourage others to take charge of their own health.”
Kroger’s campaign once again features a store-wide sales promotion of popular items, many of which will feature exclusive, specially marked pink packaging. This year, 2,000 items, including Kroger’s own products and popular items from Kroger partners including Kellogg, Kraft, Pepsi, General Mills, Campbell’s and Procter & Gamble will be marked with special shelf tags to highlight their participation.