Sam’s Club Introduces Personalized Digital Savings

Sam’s Club has introduced paperless coupons and eValues through its Membership benefit program.

Now available nationwide, eValues provides personalized savings on hundreds of items, including fresh foods, health and beauty products, office supplies as well as other goods and services available at Sam’s Club locations.

The eValue benefit is included in both the Advantage and Business versions of the Sam’s Club Plus Membership, both of which cost $100 annually. Sam’s Club estimates Plus Members will save more than $200 additionally per year with eValues.

“While our Members save time and money every day at Sam’s Club, we are excited to provide customized offers on products and services they need and want for their home or business through Sam’s Club eValues,” said Cindy Davis, executive vice president of Membership, Marketing and E-commerce at Sam’s Club. “This program enables us to simplify our Members’ lives by eliminating the wasteful practice of couponing that requires consumers do all the work. With eValues, we can ensure we are providing superior, more relevant offers based on Member preferences.”

According to the Promotion Marketing Association (PMA) in a September 2008 study, 89% of Americans use coupons when shopping and 97% say they use coupons at supermarkets. In addition, an average coupon user who spends 10 minutes a week on coupon clipping saves $7.

There are no coupons to clip and no rebate forms to complete and mail with eValues. Sam’s Club Plus Members will receive customized offers tailored to them and discounts will be automatically taken at the register using their existing Membership cards. Sam’s Club is also including offers on high-ticket items such as appliances, electronics, tires, mattresses and services including optical.

Sam’s Club Plus Members can access their eValues accounts via samsclub.com to review and manage their offers. In addition, Sam’s Club has installed kiosks in more than 600 of its clubs nationwide to provide members with a quick eValues lookup while shopping. Both samsclub.com and the kiosk can send an eValues shopping list to the Member’s iPhone, Blackberry, or smart phone.

“eValues allows us to distribute targeted consumer offers on a one-to-one basis while building brand loyalty,” said Brian Lernihan, director, Unilever. “We’re excited to be a part of this game-changing program with Sam’s Club.”

eValues are completely electronic and more environmentally friendly than paper-based offers, which last year alone resulted in the printing and distribution of 256 billion paper coupons, according to the PMA.

For more information visit the Sam’s Club Web site at samsclub.com/smallbusiness.

css.php