Go Fast Sports and Beverage, Co. reached a deal with the Denver Broncos to have its energy drink poured at INVESCO Field at Mile High during the 2009 NFL season. Go Fast Energy Drinks will be available at over 20 different points of sale and have three Go Fast branded bars at high-traffic concourse areas within INVESCO Field at Mile High.
Centerplate, the concessionaire for INVESCO Field at Mile High, will offer both Go Fast Regular and Go Fast Light individually and as mixed drinks throughout the stadium. This season, the Denver Broncos have 10 scheduled home games including two preseason games beginning on August 30, 2009 and will end the regular season on January 3, 2010.
“We couldn’t be more excited about sponsoring the Denver Broncos,” said Go Fast Sports and Beverage President, Jody Shepherd. “It only seemed natural that the best energy drink and Denver’s favorite team pair up for a great season. We look forward to a long relationship.”
Go Fast, based in Denver, is rapidly growing distribution in the U.S. It produces premium energy beverages in support of healthy, active and adventurous lifestyles worldwide and is introducing a line extension in the gum category.