Selling Freshness Just Got Easier

New Colgate Wisp gives customers that just brushed clean feeling anytime, anywhere. Colgate Wisp is a single-use mini toothbrush with a breath-freshening bead that allows customers to brush on the go; no water or rinsing required. Its cleaning bristles and soft pick help remove food and particles from between teeth, while the freshening bead dissolves to release a burst of freshness in the mouth during brushing. To optimize profits, try positioning Wisp at the coffee bar, at the cash register or in the foodservice area.

For More Information From Colgate-Palmolive Co.
Contact:  Ron Hill
(512) 291-9755
ron_hill@colpal.com
www.colgatewisp.com

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