Smart Driving Weekend begins this Friday with The Mobil 1 Advanced Fuel Economy NASCAR Challenge, a special event to entertain Chicago sports fans and provide them with tips on saving fuel.
The Mobil 1 Advanced Fuel Economy NASCAR Challenge will take place on July 10 at Soldier Field in downtown Chicago. Penske NASCAR stars Sam Hornish Jr., Kurt Busch and David Stremme – along with media celebrities such as Dan Patrick and Chicago Bear Hall of Famer Dan Hampton-will drive fuel-efficient Mobil 1-branded Smart cars on a miniature road course.
Penske Racing driver Sam Hornish Jr. will drive a special No. 77 Mobil 1 Advanced Fuel Economy Dodge in the NASCAR Sprint Cup Series LifeLock.com 400 at Chicagoland Speedway on July 11 to help make consumers aware of the best ways to conserve fuel during the busy summer driving season. The No. 77 Mobil 1 Advanced Fuel Economy Dodge is designed in part to show ExxonMobil’s continued support for the Alliance to Save Energy and its Drive $marter Challenge, which aims to increase fuel efficiency nationwide.
”One tip I’ll be sharing that weekend–using Mobil 1 Advanced Fuel economy can deliver up to a 2% fuel economy improvement, which, over the life of a vehicle, can save over $400 in fuel costs,” said Sam Hornish Jr., driver of the No. 77 Dodge.
The event will also highlight a retail promotion in which consumers can receive a $10 rebate when they buy five one-quart bottles or one five-quart jug of Mobil 1 Advanced Fuel Economy. The promotion runs from May 18 to Aug. 31, 2009.
Last year, the Alliance to Save Energy, together with ExxonMobil, NASCAR and other diverse private- and public-sector partners, launched the “Drive $marter Challenge” to highlight ways to use gasoline more efficiently.