First Data, an electronic commerce and payment processing services company, is set to supply Sheetz Inc., which operates 350 c-stores throughout Pennsylvania, West Virginia, Maryland, Virginia, Ohio and North Carolina, with the GO-Tag payment technology solution.
Using the GO-Tag solution, consumers can make purchases by tapping their sticker on a contactless reader, making trips to the checkout line quicker and easier. Consumers can place their contactless payment sticker on anything that they routinely carry, such as an employee badge, student ID or other personal item.
Sheetz will begin to sell the First Data GO-Tag solution at all of its locations across the U.S. by the end of July. The GO-Tag solution that Sheetz is using is configured as an open-loop, reloadable prepaid payment sticker and can be used wherever Visa payWave is accepted. For those merchant locations that do not accept contactless payments, the GO-Tag solution includes a separate magnetic-stripe Visa prepaid card.
“We are pleased to partner with Sheetz on providing consumers a more innovative way to pay for their purchases,” said Barry McCarthy, general manager of Mobile Commerce and Point of Sale Solutions at First Data. “With First Data’s GO-Tag solution, Sheetz customers no longer have to carry cash or go through the hassles of storing loose change. By simply tapping their GO-Tag on a contactless reader, the transaction is completed instantly-no waiting or signature required.”
“We are always looking for ways to improve the in-store experience for our customers by making purchases faster and more convenient,” said Louie Sheetz, executive vice president, Sheetz marketing. “This new GO-Tag technology will make things easier for customers, as well as for our store employees. We are excited to be among the first retailers to implement this system.”