Stripes Bolsters Prepaid Offering

Stripes, the convenience store division of Susser Holdings Corp., is now carrying Coinstar’s full range of Pay As You Go products and services at more than 500 locations in Texas, Oklahoma and New Mexico.

Coinstar’s complete Pay As You Go solution features national and regional prepaid wireless programs, long distance cards, gift cards, digital entertainment and one of the industry’s largest portfolios of financial services including reloadable and one-time use Visa and MasterCard branded debit cards.

The Pay As You Go product suite offered at Stripes includes a customized mix of prepaid wireless, long distance and financial services.

“We are delighted to partner with Coinstar to bring its 4th Wall category management program, including the Pay As You Go solution, to our customers who are looking for convenient services and one-stop shopping,” said Kevin Mahany, vice president of retail merchandising for Stripes stores. “Additionally, with Coinstar’s turnkey service and partnership, we can better manage the day-to-day business of our prepaid product line.”

With a full range of customizable technology platforms, Coinstar removes the challenges traditionally faced by retailers offering prepaid products. Retailers can benefit from seamless solutions such as terminals, kiosks and integrated host-to-host options designed to grow with retailers as their operations and business expands.

“Coinstar partners with retailers to determine the optimal product and merchandising mix to match shopper demographics and behaviors,” said Mike Skinner, general manager of Coinstar E-Payment Services. “After analyzing Stripes’ shopper demographics, we adjusted our product offerings to feature a larger selection of financial services, including—for the first time in its stores—reloadable prepaid MasterCard and Visa debit cards and will be further expanding the product offering over the coming months.”

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