Mansfield Oil Turns Up the Heat

Mansfield Oil, a nationwide fuel provider to more than 600 convenience stores and gas stations, has selected Hot Stuff Foods, as its strategic foodservice partner. The alliance serves the growing demand for fast food within the C-store segment and provides additional support to retailers who are looking to grow their same-stores sales.

“Mansfield Oil is always looking for ways to help our retail and convenience store customers to build their business,” said Bo Bearden, director of retail marketing for Mansfield. “Hot Stuff has a quality name and can provide our C-store customers with tasty hot food options, menu variety, a reasonable cost of entry and ongoing training in building a fast food business in the store.” Hot Stuff Foods is the latest addition to a menu of convenience food and beverages that Mansfield Oil offers to over 200 retail customers across the country.

Ted Roccagli, Mansfield’s territory marketing manager adds that the two teams working together is a good formula for success.

“Our joint marketing efforts will consist of web site exchange, a mailer program to existing and potential customers, industry news releases, and more,” said Roccagli. “And of course our sales forces working in tandem to promote our foodservice partnership.”

John Barber, chief customer officer for Hot Stuff Foods, notes that their market presence combined with Mansfield’s comprehensive fuel supply, distribution, delivery and dispensing solutions is a perfect formula for success. The partnership helps Mansfield Oil meet its goal of being a one-stop resource for building more profitable retail fuel locations.

“This is great for both Hot Stuff Foods and Mansfield Oil,” says Barber. “Hot Stuff has consistently been ranked as the top foodservice franchise in the convenience and petroleum industry, and is the only company that guarantees ongoing customer service visits to every single C-store franchisee, regardless of size or location.”

Hot Stuff Foods, a provider of turnkey solutions to the convenience foodservice industry, offers brand concepts such as SmashHits Deli and Hot Stuff Food On the Go.

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