MillerCoors Steps Up Charity Efforts

MillerCoors said the final numbers are in and the 17th annual St. Jude MillerCoors Halloween promotion was another success.

The brewer said it raised more than $4.78 million for the children of St. Jude Children’s Research Hospital during the October fund-raiser. Participating convenience stores, restaurants and retail outlets helped collect money for St. Jude, one of the world’s premier pediatric cancer research centers, through the national Halloween pinup fundraiser

During the month-long Halloween Promotion, participating businesses encouraged consumers to make a $1 donation to St. Jude to support its groundbreaking research and lifesaving care for kids battling catastrophic childhood diseases. In return for the contribution, donors wrote their names on pumpkin-themed pinups, which the establishment displayed throughout the month of October.

MillerCoors adopted the St. Jude Halloween Promotion as its official national Halloween project in 1994. Since the program began in 1992, MillerCoors, its distributors and retailers have raised more than $41 million for the children of St. Jude.

“MillerCoors is proud to support this fundraiser and partner with St. Jude Children’s Research Hospital in saving children’s lives,” said Bryce McTavish, vice president of MillerCoors retail marketing.

St. Jude Children’s Research Hospital is internationally recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases. St. Jude is the first and only pediatric cancer center to be designated as a Comprehensive Cancer Center by the National Cancer Institute. Founded by late entertainer Danny Thomas and based in Memphis, Tenn., St. Jude freely shares its discoveries with scientific and medical communities around the world. St. Jude is the only pediatric cancer research center where families never pay for treatment not covered by insurance. No child is ever denied treatment because of the family’s inability to pay. St. Jude is financially supported by ALSAC, its fundraising organization.

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